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The Power of BigCommerce: Key Features to Scale Your Ecommerce Business

The Power of BigCommerce: Key Features to Scale Your Ecommerce Business

Ecommerce has exploded in recent years, with more businesses realizing the power of selling online. In 2021 alone, over $4.2 trillion in sales were generated globally through ecommerce channels. However, launching an online store is just the first step. To truly thrive, you need the right ecommerce platform under the hood – one that enables you to grow at your own pace without limitations.  

This is where BigCommerce comes in. As one of the leading SaaS ecommerce solutions, BigCommerce offers enterprise-level features tailored for ambitious businesses aiming high. Unlike other platforms with complex pricing tiers, BigCommerce provides unmatched flexibility so you only pay for the tools you need. 

In this post, we’ll explore the key capabilities of BigCommerce that set it apart, including:

  • Powerful storefront design and management
  • Robust shipping and fulfillment functionality 
  • Built-in marketing features 
  • Flexible pricing and scalability
  • Integrations and customization

We’ll also discuss why partnering with an agency like Anchor Group can help you get the most value from the platform through expert implementation and guidance.

Flexible Design Tools for a Professional Storefront  

The first touchpoint for customers is your online storefront. With BigCommerce, you can easily create an engaging, high-converting site with flexible design features.

For starters, BigCommerce offers hundreds of professional theme templates suited for all types of businesses. Using the user-friendly Stencil editor, you can fully customize the design, layout, colors and more without coding. Dynamic content blocks also make it simple to highlight products, promotions and pages.

BigCommerce also powers hybrid headless stores that combine the backend infrastructure with customized front-end experiences. This headless approach unlocks enhanced flexibility to create unique branded storefronts using popular frameworks like React and Vue.js. 

Other notable design and UX capabilities include:

  • Mobile responsive templates for flawless shopping across devices
  • Multi-language and currency support to cater to global audiences  
  • Product reviews, galleries and videos to enrich listings
  • Visual merchandising through categories, faceted search and filters
  • Dynamic checkout customization for one-page or multi-step flows
  • Detailed analytics integrations (Google Analytics, Facebook Pixel, more)

Sophisticated Shipping and Fulfillment Functionality

Delivering seamless fulfillment is crucial, especially with rising customer expectations around speed and convenience. BigCommerce equips you with enterprise-level capabilities so you can optimize order processing.

Flexible shipping options allow you to provide choice to customers with support for rates from all major carriers. Real-time calculators ensure accurate rates based on cart contents and destinations. You can also offer free shipping promotions to incentivize higher purchases. 

BigCommerce seamlessly integrates with top fulfillment services like Amazon FBA, ShipBob and Deliverr to simplify outsourcing. If managing your own warehouse, robust pick/pack/ship functionality helps streamline order processing. 

Additional highlights include: 

  • Multi-warehouse inventory tracking across locations
  • B2B functionality such as quotes, bulk pricing and POs  
  • Dropshipping to sell products without holding stock  
  • Local store pickup options for omni-channel fulfillment
  • Partial shipments capability to get orders moving faster

With BigCommerce, you have all the tools needed to cost-effectively scale order fulfillment and shipping – from your first sale to your millionth.

Built-in Marketing Features to Boost Growth

Driving qualified traffic and conversions is imperative for sustained business growth. BigCommerce comes loaded with a suite of marketing features to help you promote your store effectively.

The platform makes search engine optimization (SEO) easy through customizable URLs, meta data fields and XML site maps for every page. This helps search engines index your products and content for improved visibility.

Sophisticated coupon, gift card and abandoned cart saver capabilities encourage repeat purchases and help recover lost sales. Targeted pop-ups and banner displays further help you cross-sell or highlight timely promotions.

BigCommerce also offers native integration with major email services like MailChimp, Klaviyo and Constant Contact. Setting up targeted campaigns to nurture subscribers, promote top products, drive re-engagement and more becomes effortless.

Beyond the built-in tools, BigCommerce seamlessly plugs into leading third-party marketing technologies. This includes support for:

  • Social channels like Instagram and Pinterest to boost brand awareness
  • Affiliate programs to extend reach through partnerships
  • Personalization apps to customize experiences
  • Retargeting through Google and Facebook to reconnect with visitors
  • Reviews and UGC to build trust and engagement

With robust omnichannel marketing capabilities, BigCommerce provides the tools to help your brand stand out from competitors and scale growth.

Flexible Plans and Enterprise-Grade Scalability

A major pain point faced by ecommerce merchants is finding a platform that can cost-effectively scale in line with sales growth. BigCommerce delivers with flexible pricing tiers and enterprise-level expandability.

Unlike other solutions, BigCommerce does not nickel and dime you as business expands. The platforms offer transparent pricing plans to suit businesses at any stage – from startups to established brands approaching $50M+ in annual sales.

All plans come with unlimited hosting, bandwidth, product listings and user accounts. Optional add-ons allow you to pay only for the advanced tools needed. As sales outgrow certain thresholds, you can seamlessly upgrade plans without migrating platforms.

BigCommerce also leverages enterprise-grade technologies like AWS cloud infrastructure to support security and uptime. This enables the platform to effortlessly accommodate sudden traffic surges from promotions or peak trading events.

Rest assured, BigCommerce offers the headroom and reliability for your business to comfortably scale without costly disruptions.

Integrations and Customization for Advanced Needs

Every business has unique processes and requirements shaped by your products, systems and goals. BigCommerce delivers the flexibility to adapt the platform to your needs through integrations and customization capabilities.

With 250+ pre-built integrations covering shipping, tax, accounting, ERP and marketing apps, BigCommerce can plug into your existing workflows. Becoming Shopify Plus compatible has also expanded integration scope for specialized needs.

Utilizing BigCommerce APIs, developers can also build custom experiences, sync data with external databases and connect proprietary systems. No matter how unique your ecommerce infrastructure, BigCommerce enables the right integration approach.

Advanced merchants can also customize logic around pricing, promotions, payments, shipping and more using the scripting framework. This allows tailoring complex scenarios without being limited by out-of-the-box tools.

While offering turnkey functionality for most businesses, BigCommerce delivers enterprise-grade flexibility through open APIs, apps and scripting to meet advanced needs.

Why Anchor Group for BigCommerce Implementation and Ongoing Growth

As highlighted so far, BigCommerce provides one of the most robust and enterprise-ready ecommerce platforms available. However, the software is only part of the puzzle. Working with an experienced BigCommerce implementation partner ensures you utilize the many capabilities effectively to fuel business growth.

This is where Anchor Group, a BigCommerce Elite Partner, stands apart. With decades of combined experience on thousands of successful BigCommerce projects, our team brings the right strategic and technical skills.

Our structured on-boarding process allows us to understand your business, products, systems and objectives accurately. Leveraging proven blueprints, we then customize a BigCommerce store aligned with your immediate and long-term goals.

We further augment stores with surround capabilities across design, marketing, integrations, migration and support. This enables seamlessly connecting critical platforms like ERP, CRM, shipping, accounting and fulfillment systems.

With Anchor Group as your implementation partner, you benefit from:

  • A strategic roadmap covering store setup, launch, marketing and growth
  • Cost and time efficient onboarding avoiding missteps
  • Ongoing optimization and enhancement leveraging data and analytics
  • Quick resolution in case any technical or operational challenges
  • Regular platform updates and maintenance without reliance on limited internal resources

Our elite-tier BigCommerce credentials, along with decades of real-world experience, makes us perfectly positioned to help your business harness the power of the platform. From BigCommerce development services to providing long-term guidance as you scale, Anchor Group has you covered.

By leveraging our expertise, you can accelerate time-to-value and rapidly see return on your BigCommerce investment. We become your trusted partner taking care of the technical details so you can focus entirely on sales and marketing activities that drive growth.

Contact our ecommerce specialists today to learn more about how we can help you build, launch and grow with BigCommerce.

Key Takeaways: Why BigCommerce is an Ideal Platform for Ambitious Brands

  • Offers powerful storefront design flexibility including headless commerce capabilities
  • Provides sophisticated shipping and fulfillment functionality to scale smoothly
  • Comes loaded with built-in marketing features to boost traffic and conversions
  • Delivers flexible pricing plans to accommodate business growth without limitations
  • Cater to advanced customization needs through APIs, apps and scripting options
  • Implementation and ongoing optimization services from an Elite Partner like Anchor Group helps you maximize value

As ecommerce competition intensifies, the right platform and guidance can make all the difference between stagnation and exponential success. BigCommerce delivers with cutting-edge capabilities, enterprise-strength and unmatched flexibility to adapt to your strategic needs.

Partnering with Anchor Group further enables leveraging the platform’s full potential through expert implementation, optimization and 24×7 support.

If your existing ecommerce platform is limiting growth or you are launching a new high-potential brand, BigCommerce may be the ideal choice to power your ambitions. Get in touch to book a free demo and consultation session with our ecommerce specialists.

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